In today's day and age, Your business has to have a highly converting website. Without it, your business will struggle, while your competitors will stay ahead of the game. Moreover, having a website is essential for all your marketing efforts. Many web developers call themselves web designers. Many of them are self-taught who are good at writing code. But, creating a website must have a Clear objective. The website design needs to be effective. So, why is having a highly converting website essential? Here's why:
The problem with not having a website is that you are missing out on potential customers. Your competition has an online presence, and you should too. A website increases your brand awareness. It attracts people to buy your products/services. It's like having a shop that is open 24/7, which means people can view your products/services at any time or day.
92% of people select companies on the first page of search results. Most companies want to be on the first page of Google's search results. As you move further down the first-page search results, the click-through-rate drops. Ranking on Google's first page for a keyword is important. It will help your business attract leads organically.
This is your chance to differentiate yourself from the competition. Build a better connection with your target customer. Set yourself up as an expert. Without a website, customers could be going to your competition. It's crucial to position your business as an authority. Your information should be easy to find on your website. Thant will reduce support calls and improve customer satisfaction.
Web design impacts user experience. A significant number of people will leave a website if the design is unattractive, and Google tracks the visitor engagement and interaction with a website. For example, if a visitor clicks on your website. Then if the visitor is presented with an unattractive web design, then he/she will bounce away from your website. This indicates to Google that your website is not what they're looking for. This can result in a drop in your Google rankings. Also, one of the most important factors of user experience is a mobile-first design. More than half of all traffic now comes from a mobile device. It is crucial for a website to be mobile responsive, which is excellent for the users and your google ranking as a business.
In conclusion, Having a website is vital for your success. A web design backed by a solid strategy is highly effective. It's the foundation of your online marketing efforts. The primary purpose of a website design is to engage the visitor and then convert them into customers.